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Voyager Play · Gamification Platform
Turn your campaign into an experience people actually want to play.
Voyager Play is a gamification platform for brands and agencies.
The technology is already built.
The difference is how we use it for your campaign.
Modular technology + know-how in gamification, game design and experience design, with data to measure and optimize every campaign.
Experiences live in 2–4 weeks · Custom development when the campaign calls for it.
Everything you don't have to build
The interactive layer of your campaign, solved end to end.
Voyager Play combines technology + gamification + digital experience design + operations to launch and sustain campaigns that generate participation, data and conversion opportunities.
01 — Design & Engagement
Experience Design
Game Design
Rewards
Leaderboards
02 — Platform & Data
Development
Infrastructure
Signup and identity
Analytics
03 — Delivery & Operations
Deploy
QA
Live Ops
Support
The know-how behind Voyager Play
Mariano Larronde
Founder, Voyager Interactive · Creator of Voyager Play
Game Design · Creative Technology · Interactive Experiences
LinkedIn →
15+ years building experiences people choose to play.
Voyager Interactive, the studio behind Voyager Play, has spent years designing, launching and running games and digital experiences for real audiences.
Experience with global brands
5 years as Real-time Technical Lead at MediaMonks
Mariano Larronde, founder of Voyager Interactive and creator of Voyager Play, led real-time technology and interactive experiences for global brands.
Mariano Larronde
Founder, Voyager Interactive · Creator of Voyager Play
Game Design · Creative Technology · Interactive Experiences
LinkedIn →
Voyager Play brings that background in game design, interactive technology, digital marketing and data together to design experiences that drive participation, help you understand the audience better and leave measurable results.
Why gamify
From watching to taking part.
Games and interactive experiences can capture attention, hold it and turn it into measurable actions.
The audience stops being just an onlooker. It can:
Play
Discover
Answer
Compete
Share
Sign up
Win
Come back
One interaction can turn into
What the research says
01
Attention
02
Participation
03
Data
04
Recurrence
05
Conversion
Every action leaves a signal to understand the audience better and improve the experience.
Don't take our word for it — the research does.
Engagement
Game elements significantly increase engagement: 12 of 15 experimental studies found positive effects.¹
Brand attitude
Branded games produce a better brand attitude than traditional advertising and push purchase choice.²
Sales
Goals, progress and rewards increase engagement and digital sales, measured with real sales data rather than surveys.³
Brand equity
The engagement gamification creates builds brand equity.⁴
Format
Short, intensive experiences show the strongest effects.⁵
That's why we design tightly scoped activations, and in always-on campaigns we refresh activities and content by season.
Sources ¹ Looyestyn et al. 2017, PLOS ONE · ² van Berlo et al. 2021, Journal of Advertising · ³ Eisingerich et al. 2019, IJRM · ⁴ Xi & Hamari 2020, JBR · ⁵ Kim & Castelli 2021, IJERPH
How the audience arrives
01 — Arrives
02 — Enters
Voyager Play
03 — Takes part
04 — Continues
From any channel into the experience, in seconds.
Web · Mobile-first · No install
Optimized for low-end devices.
Play · Explore · Answer · Compete · Win
Progressive sign-up · Rewards · Progress · Leaderboards · Recurrence
From click to experience, with no installs and no needless friction.
One platform · Different ways to activate it
We pick the format based on your goal.
It all runs on the same engine.
The formats aren't closed packages. Depending on each campaign's goal, we activate the pieces of Voyager Play that make sense.
Experiences
Games · Trivia · Puzzle · AR · Video · HTML content · Custom experiences
Rewards
Micro prizes · Chances · Grand prize · Coupons and discounts · Top-N prizes
Engagement
Challenges · Leaderboards · Progress · Points · Competition · Seasons
Growth
Referrals · Invites · Sharing · Referral rewards
Identity
Guests · Progressive sign-up · Profiles · History · Cross-device progress
Data
Leads · Answers · Behavior · Activity · Analytics · KPIs
Return
Notifications · Email · Results · New activities · Rewards
Operations
Hosting · Deploy · QA · Live Ops · Support
The platform is already built. The experience is designed for each campaign.
Every activity has a purpose
This isn't about adding games for the sake of it.
Each format can play a different role inside the campaign.
Trivia
Learning + DataTeach people about your product while you learn what your audience knows and cares about.
Arcade
Attention + EngagementTurn the brand into something the audience can play and come back to.
AR
Product experienceBring a product into the user's space and let them explore it in a different way.
Puzzle / Interactive
Product discoveryTurn products, images and content into an exploration experience.
Video / Story
Content + EducationBring storytelling and video content into the campaign journey.
Rewards
Motivation + ConversionReward specific actions with discounts, codes or perks.
Leaderboards
Competition + RecurrenceGive the competitive segment a reason to play again.
Referrals
Organic acquisitionTurn current participants into a measurable source of new ones.
Rewards across the whole journey
The prize doesn't have to live only at the end.
Voyager Play lets you combine different levels of reward.
Every action can carry a reward, and every reward can bring the user closer to the campaign goal.
Micro reward20% OFF
You completed Trivia
Progress+1 chance
You completed 3 of 4 activities
Referral+1 chance
Your friend completed their first activity
Challenge+3 chances
You completed every activity
Grand prize
You're entered for the main prize
Progressive sign-up
First they take part. Then they have a reason to sign up.
You don't need to block the experience with a form before the user understands the value.
They can start as a guest, build up progress · points · chances · prizes, and sign up once they have a concrete reason to keep them.
Game
Progress
Reward
Sign-up
Lead
Sign-up stops being a barrier and becomes part of the reward.
From campaign to launch
Your campaign, powered by Voyager Play.
01 — You tell us about your campaign
Goals · audience · timing · channels · prizes · KPIs
02 — We design the proposal
We analyze the case and define the format, the experiences and the mechanics that best fit what you want to achieve.
03 — We refine it together
We iterate on the proposal, the content and the branding until the experience is aligned with the campaign.
04 — We produce and launch
We configure Voyager Play, build whatever is needed, run QA and leave the activation ready to go live.
You don't need to arrive with the mechanic or the experience figured out. Bring the campaign and the goal; we design how to turn them into an interactive experience.
An activation can be ready to launch in 2–4 weeks, depending on scope.
Everything leaves a signal
Find out what works.
Find out what your audience plays, which content lands, which prizes convert and what brings them back.
We measure
We analyze
We adjust
We improve
The brand learns from its audience, and every iteration makes the experience more relevant for its users and more effective for its goals.
Example metrics
Plays
Completed activities
Sign-ups
Leads
Chances
Referrals
Coupons issued
Redemptions
Recurrence
Interaction time
Start from something proven, or create something entirely new.
Catalog experiences
We start from an existing mechanic and adapt it to the campaign's branding, content and goals.
Faster to produce
Lower complexity
Mechanics ready to go
Custom experiences
We build the experience your campaign needs, while Voyager Play handles identity, leaderboards, prizes, data and operations.
Your own mechanic
Infrastructure already solved
Full integration
Both can live inside: Hub · One-off · Always-On · Live
For agencies
Add a complete gamification capability, without building it in-house.
Voyager Play can work as a partner specialized in gamified experiences behind your agency.
The agency keeps the strategy, the creative and the client relationship. We bring the platform, know-how in gamification, game design and experience design, data and operations to take every experience from idea to launch.
Let's talk partnership →
Interactive demo
Don't imagine it. Play it.
Jump into a demo campaign and explore Voyager Play the way a real user would.
Try it: activities · prizes · chances · leaderboards · progress · interactive experiences
Try the demo campaign →
FAQ
Frequently asked questions.
Do I have to build anything?
No. Voyager Play already has the infrastructure needed to launch the experience. We configure and adapt the platform for each campaign.
Can I use my own games or experiences?
Yes. We can work with catalog experiences, custom content or purpose-built development.
Can the experience use my brand's identity?
Yes. We adapt visual identity, content, assets and mechanics to each campaign.
Can I use Voyager Play for a single activity?
Yes. You don't need to run a full Hub.
Can it stay live all year?
Yes. Voyager Play can run as an Always-On / Loyalty platform, with new activities, content and periodic rewards.
What can be measured?
Participation, plays, completed activities, sign-ups, leads, answers, rewards, referrals, recurrence and any other metrics defined for the campaign.
How long does it take to launch?
An activation based on existing experiences can be live in roughly 2 weeks, depending on scope, content, branding and the integrations needed.
Let's start
Got a campaign in mind?
Tell us what you want to achieve, who the campaign is for and what experience you have in mind. We'll design how to turn it into something your audience can play, explore, share and enjoy.
